
PANELTO FOODS, LONGFORD, IRELAND


JOB TITLE
Category Executive
Ref Code: CatExec
Role: Category Executive
Date: October 2021
Business: Deli Bread
Location: Maynooth
Reporting to: Head of Category & Insights
Role:
The Category Executive will support and co-ordinate core business category projects from feasibility to implementation. They will work cross functionally to plan and execute the category management projects with key customers.
Responsibilities:
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Support the implementation of the category strategy through identification of trends, data analysis & focusing on achieving aligned goals such as space, range, visibility & distribution across our key customers in Ireland and the UK
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Build & manage relationships with key retailers through managing day to day communication, sharing quarterly category updates and leading the range review process, including planograms
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Working with the commercial team, have a clear understanding of the key account objectives and support the team to develop long term sustainable relations with an agenda focused on insight lead product and category innovation
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Support the field sales team deliver core range objectives through the development of a category management toolkit
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Monitor and report regularly on category performance & trends across markets and retailers, competitor activity, consumer and customer needs – deliver actionable insights
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Understand the macro environment and drive action based on your insights - be the voice of the category, shopper & consumer in Panelto, remaining category objective at all times
Qualifications and/or Experience:
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At least 2 years’ experience in category/ marketing roles in FMCG – A disruptor and someone who likes to challenge the status Quo and do it differently
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Graduate with degree/masters in a business, marketing or a related discipline
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Strong time management capabilities - ability to work agile, on your own initiative and to strict deadlines
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Strategic & Analytical thinker – with a keen interest in data interpretation & delivering actionable insights
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A detailed understanding of the FMCG environment and experience of dealing with key retailers category initiatives
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A demonstrated ability to support cross functional teams to deliver brand or category development projects
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Good communicator, strong presentation skills, someone who enjoys operating in an entrepreneurial fast paced environment.
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Independently minded and confident to influence at senior management levels. A self-starter who likes to challenge themselves and those around them
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Experience working with data platforms such as Kantar, IRI, Nielsen & Dunnhumby
Remuneration Package:
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Strong remuneration package for the right candidate
